The Tagline Machine Makes Some Changes

The Tagline Machine has made a few adjustments in the way it works. To begin with, I've altered the business model, away from the pay-per-line approach to a flat fee model. After taking soundings from a few knowledgable sources, the.....

How The Hashtag Became Part of the #Language

As social media has risen to the heights of the zeitgeist, so has the Twitter Hashtag has become a serious part of the everyday writing experience. The 140 character limit, born of an SMS world that no longer exists, combined with the rise of 'tag.....

Top Ten Tips On Taking Internet Advice.

I'm trying to build my online business, like many, many other people in these dark times, so I spend a good amount of time on Twitter.  Here's something I've noticed and I bet you have too.There's an awful, awful lot of advice in .....

Choose. Three. Words. And Hope it's One Catchy Slogan

Choose. Three. Words. And hope. Most Tagline professors have done it. It's late, we'd rather be at the pub. Let's pump out a couple of 'three-worders' and get out of the office. But the truth is...they. don't. work. Never h.....

The Hottest Brand Going - Branding an Empty Shell

"Hottest Brand Going" It was just a moniker on a toy car at the Petersen Automotive Museum in Los Angeles, but it struck me as so .....

TM on a Cool New Listing Site - Thumbtack.com

  Calling all small businesses. It's not often that you come across a new local listing service that actually looks like it might work. But Thumbtack.com got in touch with me via a Craigslist posting (which up to that moment had just .....